As the Chinese economy rapidly rises and its status on the international stage ascends, a multitude of Chinese enterprises are stepping boldly into global marketsAmong these, FMG Group stands out, having adopted and implemented ambitious global strategies that notably enhance the competition of Chinese brands within the global fashion arenaFrom the globalization of brands to advancements in product technology and practices surrounding sustainable development, every stride taken by FMG Group serves as a testament to the global impact of China's fashion industry.

In December of 2024, FMG Group unveiled a significant milestone in its global expansion by launching new stores for two prominent brands—URBAN REVIVO (UR) and BENLAI—in One Bangkok, ThailandDuring the opening ceremonies, FMG’s Chairman and CEO, Li Mingguang, boldly announced that targeting the European and American markets would be a priority in 2025, with plans to open stores in New York and London

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Aiming for comprehensive coverage in key areas across the Asia-Pacific region through both direct and franchise models within the next two years, FMG Group also set a high aspiration of exceeding 200 overseas stores within five yearsThis clear pathway towards globalization, coupled with accelerating their ESG governance efforts, is not just about the internationalization of a brand; it reflects the broader journey of the Chinese fashion industry toward globalization.

In the midst of a global economic integration wave, many Chinese enterprises are now venturing into international markets with unprecedented speed and scaleTransitioning from an initial “going out” strategy, they are increasingly shifting towards a deeper “global” frameworkFMG Group embodies this transition, championing a “global branding” approachThe company has asserted that every brand is born global, imbued from inception with an international aesthetic vision

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Their strategy for global development spans all areas, from product style and design to distribution channels, clearly indicative of a deliberate globalization strategy.

From a product development perspective, the fashion industry is progressively leaning towards technology-driven solutions, eco-sustainability, personalization, and intelligent manufacturingThe fusion of fashion and technology is on the rise, striving to meet the diverse demands of modern consumers who prioritize comfort and functionalityFMG Group takes the lead on these industry trends with its dual brand strategy, incorporating UR and BENLAIUR captivates younger consumers with cutting-edge designs, while BENLAI focuses on age-inclusive, functional, tech-infused casualwear, bridging the gap between specialized sportswear and leisure apparelThis collection meets the trends of practicality and comfort, especially appealing to users who value usability.

Behind this global matrix is a formidable international team

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FMG Group boasts over 600 designers from around the globe, supported by two major design centers located in Asia and EuropeSuch a resource reflects significant strength in international fashion aesthetic and innovative design capabilities.

Implementing a successful global branding strategy requires meticulous supply chain planning and layout, as FMG Group emphasizes that “the supply chain serves as a support system, while channels play the role of a spearhead.” The flexible and rapid supply chain system established by FMG is designed not only to quickly adapt to market changes but also to optimize production processes, thus avoiding excessive production and inventory build-up; this reduces resource waste and environmental pollution caused by surplus stocksCoupled with their “small batch, quick response” production model, FMG Group is redefining traditional manufacturing approaches characterized by lengthy cycles and inefficiency, ensuring enhanced competitiveness through reasonable pricing.

FMG Group's commitment to a global supply chain strategy recognizes the importance of aligning with local supply systems in pivotal markets such as Europe and the Americas

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Leveraging the creative talents of global designers, they are positioned to deliver superior products and services to consumers worldwide more rapidly and efficiently.

The awakening of global consciousness also highlights the determination and intelligence of Chinese enterprises to adapt to international environments and integrate into global marketsThe mission and vision of FMG Group reflect this ambition: to enable everyone to enjoy the fun of fashion while aspiring to become one of the world's most influential fashion groupsTo genuinely earn a place on the world stage, the group recognizes the necessity of elevating environmental protection and social responsibility to the core of its business operations, as illustrated by its forward-thinking approach to ESG.

Since its debut in Singapore in 2016, UR has expanded, and FMG Group has established nearly 20 offline stores across multiple countries, complemented by online channels that reach the European and American markets as well as proprietary independent sites abroad